When we talk about business communication and how it will help drive sales in your organisation or institutions, we are actually talking about those things people neglect while running their businesses.
Good business Communication is very vital for the success of any business and how one goes about it determines how far he or she will go in achieving success.
Good business communication means how employee relates information to his or her employer or a staff relates information to his or her boss, or how a company relates to it’s customers or the public about their goods and services and the information been shared how far does it go in bringing in sales.
This business communication can be in two ways, namely:
- Internal communication
- External communication
When we talk about internal communication, we are actually talking about those communications that takes place in an organizations between staffs or employees and employer and doesn’t involve outsider.
While external communication is those communication that takes within and outside the organization and this type of communication is usually between a particular company and their customers, or a company and the public depending on the nature of information to be communicated.
4 Major Modes Of Business Communication
There are other modes of communications but here I will be listing 4 major modes of communication which 100% of business owners use in transacting their daily businesses with their employees, customers and the public at large.
- Physical communication
- Media communication
- Telephonic communication
- Written communication
The above modes of communication is very simple , straight and understandable when looked.
When communicating with anybody in business, the environments is very important and body language is also very important. How you carry yourself and how you tell people about your products can go a long way to sell your business and that can only be possible if you transmit a good body language and if you respond to every questions that comes to you on a bold way.
So many a times I go out to market my goods to the end users, one thing I keep in mind is been able to communicate what I can defend and in so doing, it has really helped me become a better person in business.